EOS Quickly Becomes a Lip Balm Leader

In just seven years, Evolution of Smooth (EOS) has gone from being sold in Walgreens to being on the shelves of Target, Walmart, Costco, and a number of beauty superstores. EOS has also been featured in several fashion and beauty magazines, including Allure and Cosmo. The company has also gained more popularity because several celebrities are EOS customers including Miley Cyrus, Taylor Swift and Kim Kardashian.

EOS has been pretty quiet about their success, but recently, Sanjiv Mehra, one of the founders of EOS lip balm, has stated that he feels it’s time for customers to get to know more about EOS. The company is currently worth around $250 million and sells about 1 million products each week. It is also predicted that EOS will be one of the leaders in the growth of the lip care industry. By the year 2020, the lip balm industry is said to be worth around $2 billion.

While EOS is best known for lip balms in appealing flavors like pomegranate raspberry and honeysuckle honeydew, the company also sells a variety of shaving creams and hand lotions that are formulated to condition and protect the skin. To find out more about the products EOS has to offer, visit https://evolutionofsmooth.ca/.